To Be Legacy

Jonathan Rhoades / To Be Legacy

Your potentialis alreadyinside you.

Most training changes what you know. This changes who you are.

Programs

Programs that transform

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Transform your mindset and your life

8-Weeks To Be

A structured 8-week daily conditioning program that builds lasting habits, beliefs, and clarity.

Keep the momentum going

Living in Excellence

A guided mastermind group for program graduates. Weekly coaching, real-time problem solving, lifelong community.

Ignite transformation from within

Sparking Change

A foundational program for individuals and teams ready to break old patterns and step into new results.

Transform your entire organization

Corporate Workshops

Team and leadership development programs scaled to your company's specific culture and goals.

1-on-1 for senior leadership

Executive Coaching

Personalized coaching for CEOs, founders, and executives navigating high-stakes decisions and transitions.

Executive Mastery · 20+ Years

Jonathan
Rhoades

Jonathan Rhoades has spent over two decades working with executives, founders, and high-performance teams to close the gap between where they are and what they are truly capable of.

His work isn't only motivational, it's structural. He identifies the identity-level patterns holding leaders back and rebuilds them from the inside out.

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#1

in their industry

Client went from #80 to #1

30%

Avg business growth reported by clients. During a pandemic.

Reported by program clients

20+

years of experience

Coaching leaders worldwide

100s

of leaders.

Real results. Documented.

For Organizations

Performance Without Alignment is Fragile

Your team knows what to do. They're executing. But something's missing. The gap between where you are and what you're capable of isn't a strategy problem. It's an alignment problem. To Be Legacy closes these gaps by building alignment from the inside out. When your people's sense of who they are matches where the company is headed, everything shifts. Jonathan's corporate programs don't teach leadership, they build leaders. Culture shifts. Performance follows.

YOUR PAIN

You've scaled the company. The strategy is sound. But the bottleneck is you. Decision fatigue. The weight of holding everyone else's clarity so they can execute theirs. You know something needs to shift, but you're not sure what, and you're not sure you have time to figure it out.

WHAT CHANGES

Clarity of your own decision-making. The ability to lead without carrying the weight alone. Decisions that hold through execution, not ones you second-guess. Your team stops waiting for you to show them what's possible. You show them instead.

YOUR PAIN

You're hired to build culture. But culture can't scale the way execution can. You've got retention problems you can't solve with benefits. High performers leaving for more money elsewhere. Acquisitions that bring talented people but fracture what you've built. You know the issue is deeper than 'engagement,' but your tools aren't designed to go that deep.

WHAT CHANGES

People stay because they feel aligned, not just because the job is good. New teams integrate faster because they understand not just the job, but the identity of the organization. Your retention rate climbs above industry average. The culture you're building holds through growth, not because you protect it harder, but because people are invested in it at the identity level.

YOUR PAIN

You have talented leaders. Each one is strong in their domain. But you're not operating as one team. You're operating as capable silos. Strategic conversations get pulled by individual agendas. Execution slows because alignment happens in the room, not before it. You spend energy managing the team, not leading the business.

WHAT CHANGES

Your leadership team operates with unified clarity. Not because they think the same way. They don't. But because they understand each other's actual priorities beneath the political noise. Decisions hold because the team is aligned on the identity of the company, not just the quarterly targets.

YOUR PAIN

Your pipeline is solid. Your people know how to sell. But something's off. Conversion rates are lower than they should be. Your top performers are burning out or leaving. New reps hit a ceiling. You've tried coaching, training, incentive structures. The problem feels psychological, but you don't have a tool designed for that.

WHAT CHANGES

Your people sell from confidence instead of fear. The internal friction that slows deals disappears. Your top performers stop burning out because they're not carrying the weight of proving themselves anymore. New reps hit their stride faster because they're not fighting themselves on the way.

YOUR PAIN

You're responsible for developing the next generation of leaders. But leadership development programs often feel disconnected from real life. Students complete them and the effect fades. You want something that sticks. Something that changes how they see themselves, not just what they know. Something that survives the transition from campus to career.

WHAT CHANGES

Your graduates leave with more than a degree. They leave with clarity about who they are and what they're capable of. That clarity holds through job transitions, rejections, and the real pressure of the working world. Your institution becomes known not just for education, but for developing people ready to lead.

YOUR PAIN

You've built something significant. You're scaling fast. But scaling kills culture. Early people feel like they're in a different company. New people don't understand what made the early team special. You're trying to preserve what made you successful while moving fast enough to win the market.

WHAT CHANGES

Your culture doesn't dilute as you scale. New people integrate into the identity of the company, not just the processes. Early people stay aligned with the mission instead of feeling left behind. You grow without losing what made you special.

Featured Result

From #80 to #1
in their industry

In 2018, a NYSE-listed financial firm was carrying a $20 million annual loss and ranked approximately 80th among their peers. Jonathan was brought in. By 2020, when their entire industry collapsed under COVID, this team was the best-performing mortgage REIT in the sector. Total shareholder return: 17.0% while the industry benchmark fell 22.9%. They are now ranked #1. That is what changes when the people change.

“This is not just personal development, this is a way of life.”, Smriti P., Executive Vice President

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The Program

8-Weeks
To Be Program

Fifteen minutes a day. Eight weeks. Most people feel the shift by week four.

8

Weeks

15

Min/Day

3

Life Areas

.

Proven identity-level framework

.

15 minutes a day, no fluff

.

Real impactful results by week four

Set Your Focus

Mindset — To Be Legacy

Condition your team to operate from possibility, not limitation. The foundation of every high-performance organization.

Real people.

Real results.

Hear directly from the executives, founders, and leaders who have done the work.

Start the Program →

Trusted by leaders at

Dynex Capital·Dixie State University·Saniderm·OxyHealth ·IPOP Area Centers·Allies USA·Cardio Miracle·Rural Health Association of Utah·Ruby Mountain Nourishing Foods

Transform every dimension of your life

Join the hundreds of individuals and organizations who have transformed their lives and businesses through To Be Legacy's proven programs.

"

My business increased by 30% and I haven't done anything different than doing this course.

Trevor H.

Trevor H.

Business Owner

"

This program will not open doors for you, but it will give you the key to those doors, and the courage to open them.

Ryan L.

Ryan L.

Regional Operations Director

"

I've never felt more alive than I do now and I feel more in control to create the life I actually want!

Rebecca B.

Rebecca B.

Program Graduate

"

This is not just personal development, this is a way of life.

Smriti P.

Smriti P.

Executive Vice President

"

I don't remember the last time I was this happy.

Ashley R.

Ashley R.

Program Graduate

"

I am totally in awe of how you have taken so many powerful teachings and tools and created this masterpiece!

Lois W.

Program Graduate

"

My business increased by 30% and I haven't done anything different than doing this course.

Trevor H.

Trevor H.

Business Owner

"

This program will not open doors for you, but it will give you the key to those doors, and the courage to open them.

Ryan L.

Ryan L.

Regional Operations Director

"

I've never felt more alive than I do now and I feel more in control to create the life I actually want!

Rebecca B.

Rebecca B.

Program Graduate

"

This is not just personal development, this is a way of life.

Smriti P.

Smriti P.

Executive Vice President

"

I don't remember the last time I was this happy.

Ashley R.

Ashley R.

Program Graduate

"

I am totally in awe of how you have taken so many powerful teachings and tools and created this masterpiece!

Lois W.

Program Graduate

More Powerful Testimonies

Hear it from them

Karalee

Karalee

Program Graduate

This program changed the way I see myself and my potential. I came in skeptical and left with tools I use every single day.

0:00 / 2:13Testimonial
Angel

Angel

Program Graduate

I've never felt more alive than I do now. I feel more in control to create the life I actually want.

0:00 / 2:05Testimonial
Christina

Christina

Program Graduate

To Be Legacy gave me the clarity and courage I didn't know I needed. This program is unlike anything I've experienced.

0:00 / 0:20Testimonial
Dr. Shane H.

Dr. Shane H.

Program Graduate

The frameworks Jonathan teaches are practical, powerful, and lasting. My life and leadership are fundamentally different.

0:00 / 1:22Testimonial

Take The Next Step

Build Your
Legacy

Whether you are leading a team or leading yourself, the work starts here.

Jonathan Rhoades coaching

Expert Guidance

Coaching that meets you where you are.

8.6 / 10

Average participant-rated impact on their lives, measured at program completion

93%

Active engagement through the full 56-day program

7.9 → 8.8

Workplace happiness, measured before and after the program

Results from To Be Legacy's measured client engagement surveys, 2020.

Jonathan works with a small number of executives and founders directly. If you are ready to close the gap between your current results and what you know is possible, this is where it starts.

Ready to begin?

What's it costing you to wait?

Every day without clarity is a day of potential left on the table.

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